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The 4th Meetup by Centre for Fashion Enterprise, held at the London College of Fashion, 21st May 2015, was pretty exciting - we got to listen to a panel of fashion-tech start-ups and tech companies, and quiz them about the future of FashionTech, try out 3D body scanning and augmented reality. Read on to find out about the latest in tech and the key topics discussed.
New Technology
Augmented reality is all about experiencing real places using technology - I got to visit a bar in Hong Kong and it was really impressive as you can see with the photos. You can turn around 360' and experience what you would see and hear as if you were there in real life. The Gear VR mobile device headsets will be available to buy in late 2015, (by Oculus in collaboration with Samsung).
Experiencing the Gear VR and Augmented Reality.
3D Body Scanning - Your body measurements can now be done digitally in under a minute. No measuring tape needed! However, it wasn't entirely accurate for me as apparently you need to wear clothing that's close to the skin as possible, but a great concept! I like the idea that Bodi.me can tell you your size for different fashion brands.
3D bodyscanned by Bodi.mi
The Future of fashion
The key word is #OptimiseOperations ...how the whole system from designing fashion to selling it on the shop floor is going to be smarter.
#Smartfactory - this is a space which everything in chain is connected, monitored and can be changed through an actuator.
#SmartFashionStores - the preferences of consumers are monitored.
#SmartShelving - if clothes are tagged, you know in realtime what is there and what is not. For example all Costa express machines are connected so you know when they need refilling.
#IndoorNavigation....using NFC, Beacons technology - which understand and anticipate what you are looking for.
#ConnectedData - Retailers know what you are going to buy before u get there there.
Beecham Research: Smart Fashion Store
Beecham Research: Smart Retail Spaces
Big Data
Chris, Cofounder of Eunoia, a startup predicting trends through data, gave a lot of insight in using Psychographics and Emotional Intelligence to identify customer. This is important as rather than a generic person, marketers can speak to customers as if they know them. It was really interesting to know, for example, how the "Wrangler" customer compared to the "Abercrobie & Fitch" customer.
Internet security is a complex issue and The Internet of Things (IOT) escalates the security attacks. Brands need to incorporate security in the design. The key message was frightening...We have no guarantee for security in IOT as consumers. Later on I had a long chat with Chris about this...and I was fascinated with internet security and how much we as consumers don't know. So please check back soon for a future post on Security and IOT.
Whats Trending?
ChicByChoice
Fashion changes and its fast moving. Technological advances are making it even faster. But lets not forget, you cant have trends without people. The cause of trends are people creating a behavior.
The Electronic Dress 1956
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